Where a traditional surgical facelift was more suited for men and women in their mid-forties and older, the lunch-hour facelift procedures are targeting men and women in their 30s and above in an effort to address the first signs of fine lines and wrinkles. This procedure allows patients to treat the visible aging signs as soon as they appear. The procedure is also great for patients who want to erase years off their face, but do not want to commit to major surgery.